Genesys, a known name in contact center solutions, is betting big on AI to redefine customer experience. Express Computer, spoke with Keith Budge, Senior Vice President, Asia Pacific & Japan, Genesys, and Raja Lakshmipathy, Managing Director, Genesys India, who share their perspective on the huge potential of the Indian market, and how emerging technologies can be used to drastically improve customer experience. How do you see the potential of the Indian market? Keith Budge: India has great potential – both from a R&D perspective and a market perspective. Today, more than ever, it has become more important for customers to differentiate using customer experiences.